"Schnuppern," uh, in German, I think it's schnuppern [spells out]. But we can confirm that. Where you spend one to five days trying something out. So, you might be on the train and there's a very, very young [high pitch voice] and very small ticket taker taking your, taking your tickets and they're trying it out. We met one young man once at an IT apprenticeship who his father worked on a factory floor, so he figured I'm going to work on a factory floor. And he went and he learned that he does not like the smell of the factory floor, of the oils. And so now he's an IT apprentice. Right, because through "schnuppern," sniffing, literally, he actually determined, "I can't stand the smell [jokingly imitating the apprentice]." And so... 70% of kids do that. So, eighth grade, they try it out. Excuse me, ninth grade, they tried. 10th grade they begin. And it's a full range from white collar to blue collar. So, it's pharmaceutical technicians. It's IT professionals. It is bankers. It is, um, paralegals. It is veterinary assistants. It is mechanical engineers. It's really, really broad array that they have. And they are then in the 10th grade starting and it's a three to four year program, three or four days a week, you're working one or two days a week, you're in school. And the school is tailored to the type of apprenticeship you're in. So, if you're a hairdresser, you are studying chemistry, you are studying sociology, you're studying language. All apprentices are studying citizenship and small business accounting. So, every apprentice there finishes and knows how to run a business and how to vote. Yay! Um..., the key thing, the key structural aspect of it that makes it, I believe, the most palatable system to the United States is that they've built in permeability. So, you can go from your apprenticeship on to higher education, and 30% of Swiss apprentices do. And it's prestigious. When you look across Swiss society, you have CEOs, you have federal councillors, which is the equivalent of their presidency. You have university heads. These are people who started as apprentices. Sergio Ermotti, who has $3 trillion under management, is the CEO of UBS. He started as a banking apprentice. So, and you can look throughout and people see that you have entrepreneurs who are creating startups who started as apprentices. So, it's pervasive in society. And one of the things that is really appealing is that it's not a government program, and nor is it a government, how do we address poverty program. It is a system that's led by businesses. Businesses fund 60% of it and they get a positive ROI. So, it's not corporate social responsibility, it's not altruism. It is a business decision.
